Heiko Raatz – Sales Trainer with Heart

15+ Years in Sales

About

The trainer who
actually sells.

I'm Heiko Raatz – sales trainer, digital nomad and founder of Heartselling. Not a theorist on paper, but someone who stood on the sales front line for over 15 years: in field sales, on the phone, in B2B and B2C.

I'll show you how to stop objections before they ever arise – and how to win people over through the right use of your voice alone. No tricks. No manipulation. Just authenticity that works.

15+ years of sales experience – field sales, phone, B2B & B2C

Founder of the Heartselling method & Sell Smart Academy

Built 50,000+ followers in less than a year

Trainer for individuals, teams & entire sales departments

My Story Let's Talk

Featured as an expert in

Awarded 2026

Multiple award winner.

Officially recognised as Top Sales Expert, Top Training Provider and as “Brand of the Year 2026” – verified and confirmed.

Top Training Provider 2026 – Awarded Provider – Heiko Raatz

Top Sales Germany 2026 – Awarded Top Sales Expert – Heiko Raatz

Verified on TopExperte.com & Brand-of-the-Year.de

Clients

Companies that trust
Heartselling.

Whether solo entrepreneur, mid-sized business or global player:
Heartselling works! Across every industry!

The journey behind it

From salesman to trainer.
An honest story.

2006

The first call

At 18, I start my first job in phone sales. No training, no script – just a headset and the expectation to perform. I hate it. And I keep going anyway.

2008–2016

Learning the hard way

Field sales, cold calling, objection handling – I learn everything that sales is about. Not from books, but from tens of thousands of real conversations. I build teams, lead salespeople and realise: most methods are broken.

2017

The realisation

I spot the pattern: the best salespeople don't handle objections – they stop them from ever arising. Empathy, voice, genuine interest. That's the difference between pushing and persuading. And when an objection does come up: caring objection handling, without pressure. Heartselling is born.

2018

From salesman to trainer

First trainings, first results. My clients increase their closing rates by 35–80%! Not through new tricks – but through a fundamental shift in mindset. The Sell Smart Academy takes shape.

2022–today

Digital. Global. With Heart.

As a digital nomad I work from anywhere in the world – and reach 50,000+ people on social media in less than a year. The message is the same everywhere: selling doesn't have to feel dirty.

The story in motion

Selling doesn't have to feel dirty. When you walk into a conversation with genuine interest, the right voice and an open heart – people don't buy because you talked them into it. They buy because they feel understood.

— Heiko Raatz, Founder of Heartselling

50,000+

Followers in < 1 year

4,500+

Salespeople trained

4.9 ★

on Trustpilot

The Method

Heartselling –
Sell Smart with Heart.

Heartselling is not a script and not a technique. It's a mindset. One that stops objections before they arise – and builds trust before the first price is ever mentioned.

🤝

Empathy instead of pressure

Real selling doesn't come from persuasion. When you truly understand your customer – their situation, their pain, their goal – you never have to be pushy again. Empathy isn't a soft skill. It's your sharpest tool.

Active listening & mirroring
Deep-level needs analysis
Trust before the first offer

🎙️

Your voice as a tool

55% of the first impression comes from body language – on the phone, all you have is your voice. Tone, pace, pauses, energy: use them deliberately and you convince without a single argument.

Master paraverbal communication
Control energy & tone on purpose
Use pauses as a selling tool

🚫

Prevent objections

Most trainers teach how to handle objections. I show you how to stop them from ever arising. That's the difference between reacting and steering.

Conversation control as objection prevention
Spot & use buying signals early
Guide cleanly to the close, without pressure

More about Heartselling

What's really
behind the method?

Heartselling is the result of 15 years of real sales experience – combined with what psychology knows about human decisions. No theory. No manipulation. Only what truly works.

The full method

FAQ

You ask.
I answer.

For salespeople, freelancers and entrepreneurs who already sell – but realise that pressure, manipulation and scripts don't work in the long run.

Yes – especially well, in fact. People without ingrained habits often apply Heartselling faster than seasoned salespeople.

Many participants notice a tangible difference after their very first conversations with the new method – both in the atmosphere of the conversation and in the result. Lasting changes in revenue often appear within 4–8 weeks of consistent application.

No script, no pressure techniques. Heartselling works with your voice, your personality and genuine empathy – so objections never arise in the first place.

Heartselling works everywhere people talk to people: insurance, energy providers, IT, trades, consulting, consumer brands – proven across every industry.

It depends on the format. A free sales analysis (15 minutes) shows which offer fits your situation. Free & with no sales pressure.

Sign up for a free 15-minute call. No pitch, no pressure – just an honest conversation about whether and how I can help you. And if I can't help you, I'll tell you that too – open & honest!

Sell with Heart.
Results with Impact.

The trainer who
actually sells.

Multiple award winner.

Companies that trust
Heartselling.